Starting today, those who wish to be part of IAA European Summit have the possibility of obtaining a one section ticket. The cost of such a ticket is 200€/section.

Driven by the necessity of responding in a direct way to the increasing number of professionals interested by the various domains of communication and marketing from Romania, but also by the need of exposing them to the practical experience brought by the top speakers, the organizing committee of IAA Summit took the decision of putting up for sale section entry tickets.

"We took this strategic decision as a result of requests IAA received from its members, taking into consideration that each section represents by itself an opportunity for the middle management professionals to participate in the section they choose, while the summit, as a whole, addresses rather to the top management", explained Diana Flutur, Summit Director.

"We expect on CSR section to rather have marketing, corporate affairs and PR departments, while the Legislation and Self Regulation section may attract the legal and corporate affairs departments. On the other hand, we expect professionals from all departments to the communication dedicated section", declared Razvan Gavrilescu, Summit Organizer.

For only 200€, participants will have access to the section they choose and will make contact with 8 international speakers. Registrations take place directly to the IAA House, contact person: Aurelian Neagu, aurelian.neagu@iaa.ro, 031.105.09.91.

See the three sections

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Steve Garton is another important name that announces his participation in the IAA European Summit. On the 27th of September 2007, at the Parliament Palace in Bucharest, Steve Garton, the Global Head of Media of Synovate, holds a presentation which sets out the challenges and opportunities for marketers as their audiences refer to digital content.

"In this age, which is increasingly user-generated, information is more fragmented and more consumer-controlled. International media trend studies conducted by Synovate point to the need to create time with the consumer, rather than buying time. In the age of perpetual partial attention, the word 'advertising' is being replaced by 'communication', implying a two-way process", declared Steve Garton. In this context, his presentation will focus upon consumer behaviour and will analyse the way consumers multi-task across media platforms, and also demonstrate how and what mobile content is popular. "In the age where brands are becoming an experience, online media presents a unique opportunity for the consumer to participate and share in brand development", Steve Garton affirmed.

About Steve Garton
Steve Garton has worked on the client, advertising agency, media owner and market research sides of the business, based in the UK, Australasia, and Asia Pacific. He has developed entirely new services for sectors such as the Internet, and built multi-regional surveys such as PAX, the currency for upscale audiences in Asia Pacific, Middle East and beyond.
He is particularly focused on the discovery of new insights into the relationship between media and its audiences, and how digital technology will influence the future of advertising.
Steve is a frequent public speaker at major international events and holds an MA at Oxford University.

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Tony Pigott is one of the top speakers brought by the organizers to participate to the IAA European Summit. On September 27th 2007, the Social Marketing Global Director of Ethos (the CSR division of JWT) and the President and CEO of JWT Canada will have a presentation about the importance of understanding the market, the brands and business at a social level.

"What am I speaking on? The opportunity for advertisers - at both a corporate and brand level - to develop innovative and creative social strategies as a means of differentiation and competitive advantage.", declared Tony Pigott, Ethos JWT Global Director and President and CEO of JWT Canada.

As far as his expectations are concerned, the pioneer of Social Marketing practice in JWT, declared his presence to the IAA European Summit 2007 will allow him: "To gain a sense of the most important emerging issues, challenges and trends in marketing and the European consumer; to determine the degree to which advertisers and marketers are engaging in Social Responsibility as a strategic business opportunity at both the brand and corporate level."

About Tony Pigott
Tony Pigott graduated from the University of Western Ontario with an honours degree in History. After graduation, he spent a number of years outside of Canada combining travel with teaching and publishing work in Japan, Australia and Papua New Guinea. Mr. Pigott joined JWT in Canada. For over twenty years, developed strategy and communications programmes for various leading businesses and not for profits including Unilever, Kraft, Pfizer, Shell, The Discovery Channel, The United Way and Nestle.

In 1999 Tony became CEO of JWT Canada where he led the development of integrated services including key acquisitions in the direct and digital sectors. Since then, JWT has expanded with the addition of Shell Canada, Nestle, Nabisco, Delmonte, HSBC, and Cadbury Schweppes. Tony also launched JWT Social Marketing practice a division that has expanded rapidly and over the past four years has worked with a number of corporate, not for profit, and institutional clients including Harvard University, The MS Society, The Hospital for Sick Children, UNESCO and The Government of Canada, Merck Frost, TD Bank, HSBC, The Grocery Industry Foundation and the Canadian Cancer Society and Care.

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During August 15 – September 15, on the Summit official site, the national and international press can secure their accreditations for this event.

Starting August 15th, 2007 the national and international press representatives have the possibility to accredit for the IAA European Summit, by filling the form available on the official site of the event: www.iaaeurosummit2007.eu.

By filling the form, the journalists will be able to receive one of the two accreditation variants: type A accreditation which gives the owner the right to participate at all the Summit events, including the social events, while the type B accreditation allows the owner to participate only at the conferences. Nevertheless, by request, the type B accreditation may be upgraded to the type A accreditation for the price of €150.

"We believe that IAA European Summit 2007 is a subject of interest for all the journalists from various fields of interests and we want to give everyone the possibility to come in contact with some of the most renowned names from the marketing and communication industry around the world", declared Razvan Gavrilescu, Summit Organizer.

IAA European Summit 2007 will take place during September 26th – 28th, in the biggest building in Europe, Romania's very own Parliament House. Its main theme is "Europe. Continuous Change". Thus, the Summit covers the following areas of interest for the marketing and communication community: Legislation and Self Regulation, Communication Planning & Research and Corporate Social Responsibility. Among the European and International speakers who already confirmed their presence, there are important names, such as: Philip Thomas (CEO, Cannes Lions International Advertising Festival), Charles Stopford (Director, Global Media, Unilever), Nick Waters (Chief Executive Officer, MindShare EMEA), Steve Garton (Global Head of Media, Synovate), Carla Michelotti (Executive Vice President – Leo Burnett Worldwide, IAA Vice President, Government Affairs and Self Regulation), Daniela Krautsack (Managing Director, Magic Moments / a MediaCom Unit), Adrian Sarbu (Regional Director, Central Media Enterprise, Chairman and CEO, PROTV Romania, Czech Republic and Slovakia), Deborah Malone, Publisher, internationalist, Jean-Pierre Teyssier (Chairman, European Advertising Standards Alliance), Davis Hodge (Rapporteur for the International Chamber of Commerce Task Force on Marketing and Advertising Self-Regulation), Santiago Gowland (Global Director of CSR, Unilever), Solange Montillaud Joyel (Project Director, United Nations Environment Program), Wally Olins (The Branding Guru), Diana Verde Nieto (Founder, Clownfish), Anthony Kleanthous (Strategic Advisor, WWF), Karin Lailani (Senior Vice President Marketing, Interface Flor), Tony Pigott (Global CEO, EthosJWT ), Richard Hunt (Founder, Registrra - Czech Republic), Mihaela Ungar (President, Romanian Advertising Counsel), Joseph Ghossoub (President, IAA Worldwide), Erich Buxbaum (President, IAA Europe). All the event speakers are conveying their numerous experiences into a familiar speech within the IAA Summit, offering us this unique opportunity to witness presentations of personalities that have gathered such a vast experience in the domains they represent.

For the IAA members, the participation fee starts from 500 Euros for the registrations made until August 10, 600 Euros for the registrations made until August 31 and 700 Euros for the last registrations until September 15. For the non IAA members the cost increases by 100 Euros.

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Until Friday you can still take advantage of the Early Bird Registration for the IAA European Summit 2007, the event which will present the latest trends in European communication. Interesting topics of discussion are presented by relevant leaders in marketing and communication industry, as : Charles Stopford (Director, Global Media, Unilever), Nick Waters (Chief Executive Officer, MindShare EMEA), Steve Garton (Global Head of Media, Synovate), Mrs. Carla Michelotti (Executive Vice President – Leo Burnett Worldwide, IAA Vice President, Government Affairs and Self Regulation), Philip Thomas, (CEO, Cannes Lions International Advertising Festival), Adrian Sârbu (Regional Director, Central Media Enterprise, Chairman and CEO, PROTV Romania, Czech Republic and Slovakia), Deborah Malone, Publisher, inter national ist, Jean-Pierre Teyssier (Chairman, European Advertising Standards Alliance), Santiago Gowland (Global Director of CSR, Unilever), Solange Montillaud Joyel (Project Director, United Nations Environment Program), Wally Olins (The Branding Guru), Diana Verde Nieto (Founder, Clownfish), Anthony Kleanthous (Strategic Advisor, WWF), Karin Lailani (Senior Vice President Marketing, Interface Flor), Tony Pigott (Global CEO, EthosJWT ), Richard Hunt (Founder, Registrra - Czech Republic), Mihaela Ungar (President, Romanian Advertising Counsel), Joseph Ghossoub (President, IAA Worldwide), Erich Buxbaum (President, IAA Europe).

After Philip Thomas, Organizer of the Cannes Lions International Advertising Festival confirmed his presence at the Summit in Bucharest, Mrs Daniela Krautsack, Managing Director, Magic Moments / MediaCom, has also accepted to be part of this event. Daniela Krautsack is one of the ambiental media pioneers and her presentation will deal with "Ambient Media - New-Fashioned Ways to Communicate to Oversaturated Consumers".

All the participants will have the unique chance of networking with all the European and international delegates present at the parties organized in the Summit evenings.

For the IAA members, the participation fee during Early Bird Registration is of 500 Euros, then 600 Euros if the registrations are made until August 31 and 700 Euros for the registrations made until September 15. For non IAA members the cost increases by 100 Euros.

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To the present, many international personalities who participated actively along the years at the evolution of the communication and marketing were brought under the umbrella of IAA European Summit 2007.

The European Summit of the IAA will take place between 26 and 28 September, at the Parliament Palace in Bucharest. Under the theme "Europe. Continuous Change", the Summit will cover different areas of interest for the marketing and communication community: Legislation and Self Regulation, Communication Planning & Research and CSR. The IAA Summit has as objective to promote discussion themes for the marketing and communication industry in Europe and Romania such as: "Europe shaping for the future; News, insights, and best practices either in a region, in Europe, or in a specific field, industry, media, etc; The European experience in the public – private partnership; How to inspire excellence in communication; Where should the communication planning be made?"

For the IAA members, the participation fee during Early Bird Registration is of 500 Euros, then 600 Euros if the registrations are made until August 31 and 700 Euros for the registrations made until September 15. For non IAA members the cost increases by 100 Euros.

Important European and International speakers have already confirmed their presence to the IAA European Summit 2007, such as: Charles Stopford (Director, Global Media, Unilever), Nick Waters (Chief Executive Officer, MindShare EMEA), Steve Garton (Global Head of Media, Synovate), Mrs. Carla Michelotti (Executive Vice President – Leo Burnett Worldwide, IAA Vice President, Government Affairs and Self Regulation), Adrian Sarbu (Regional Director, Central Media Enterprise, Chairman and CEO, PROTV Romania, Czech Republic and Slovakia), Deborah Malone, Publisher, inter national ist, Jean-Pierre Teyssier (Chairman, European Advertising Standards Alliance), Santiago Gowland (Global Director of CSR, Unilever), Solange Montillaud Joyel (Project Director, United Nations Environment Program), Wally Olins (The Branding Guru), Diana Verde Nieto (Founder, Clownfish), Anthony Kleanthous (Strategic Advisor, WWF), Karin Lailani (Senior Vice President Marketing, Interface Flor), Tony Pigott (Global CEO, EthosJWT ), Richard Hunt (Founder, Registrra - Czech Republic), Mihaela Ungar (President, Romanian Advertising Counsel), Joseph Ghossoub (President, IAA Worldwide), Erich Buxbaum (President, IAA Europe).

All of them will share their experience with the participants to the summit, thus offering a chance and an opportunity to witness presentations of personalities that have gathered such a vast experience in their areas of expertise.

Moreover, Philip Thomas, CEO of the International Advertising Festival Cannes Lions has recently accepted the invitation to attend the IAA European Summit 2007. His presentation is entitled "Creativity. Differentiator and Enhancer of Today's Business". And will show the participants at this European event the importance and the impact of the Cannes Lions Festival for the communication industry all over the world.

Philip Thomas is one of the most experienced communication professionals in the world, organizer of the Cannes Lions International Festival and permanently connected with the latest trends in marketing and communication.

For the IAA members, the participation fee during Early Bird Registration is of 500 Euros, then 600 Euros if the registrations are made until August 31 and 700 Euros for the registrations made until September 15. For non IAA members the cost increases by 100 Euros.

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In spite of the three months remaining to the start of the IAA European Summit 2007, a significant number of delegates from all over the world have already registered, thus taking advantage of the Early Bird Registration fees which are available up to the 15th of July.

"We were very impressed by the number of subscriptions from international participants which is double in comparison with the registrations coming from Romania. Moreover, even though we have planned to organize an European event, with the purpose of reflecting the situation on the "old continent", we have been very happy to see the interest manifested by many renowned companies from all over the world, not only from Europe. This underlines once again the rightful place of the communication industry in Europe", declared Diana Flutur, Summit Director.

The European Summit of the IAA will take place between 26 and 28 September, at the Parliament Palace in Bucharest. Under the theme "Europe. Continuous Change", the Summit will cover different areas of interest for the marketing and communication community: Legislation and Self Regulation, Communication Planning & Research and CSR. The IAA Summit has as objective to promote discussion themes for the marketing and communication industry in Europe and Romania such as: "Europe shaping for the future; News, insights, and best practices either in a region, in Europe, or in a specific field, industry, media, etc; How to inspire excellence in communication; Where should the communication planning be made?"

Important European and International speakers have already confirmed their presence to the IAA European Summit 2007, such as: Alan Rutherford (Vice President, Global Media Unilever), Adrian Sârbu (Regional Director, Central Media Enterprise - Chairman şi CEO, PROTV România, Czech Republic and Slovakia), Carla Michelotti (Executive Vice President, Leo Burnett Worldwide, IAA VP Government Affairs and Self Regulation), Santiago Gowland(Global Director al CSR, Unilever), Nick Waters (Chief Executive Officer, MindShare EMEA), Steve Garton (Global Head of Media – Synovate), Solange Montillaud Joyel (Project, Director, United Nations Environment Program), Tony Pigott (Global CEO, EthosJWT ) or Wally Olins (The Branding Guru).

For the IAA members, the participation fee during Early Bird Registration is of 500 Euros, then 600 Euros if the registrations are made until August 31 and 700 Euros for the registrations made until September 15. For non IAA members the cost increases by 100 Euros.

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For the first time in an Eastern European country, the IAA European Summit 2007 will unfold under the motto "Europe. Continuous Change." Answering to the requests of the IAA members, the summit will cover the following interest areas for the marketing and communications community: Legislation and Self Regulation, Communication Planning & Research and Corporate Social Responsibility.

Starting with June 2007, the lines are open for the event sign-up, on the website www.iaaeurosummit2007.eu. An estimate of the number of participants for the Summit lies around the figure of 1 000 people during the two days of the Summit.

The organizers succeeded in bringing together under the same umbrella worldwide recognized international speakers, whose contributions in marketing and communication fields are well respected:

• Mr. Alan Rutherford (Vice President, Global Media, Unilever)
• Mr. Nick Waters (Chief Executive Officer, MindShare EMEA)
• Mr. Steve Garton (Global Head of Media, Synovate)
• Mr. Adrian Sarbu (Regional Director, Central Media Enterprise, Chairman and CEO, PROTV Romania and Czech Republic)
• Mrs. Deborah Malone, Publisher, inter nationalist
• Mr. Jean-Pierre Teyssier (Chairman, European Advertising Standards Alliance)
• Mr. Santiago Gowland (Global Director of CSR, Unilever)
• Mr. Solange Montillaud Joyel (Project Director, United Nations Environment Program)
• Mr. Wally Olins (The Branding Guru)
• Mrs. Diana Verde Nieto (Founder, Clownfish)
• Mr. Anthony Kleanthous (Strategic Advisor, WWF)
• Mr. Karin Lailani (Senior Vice President Marketing, Interface Flor)
• Mr. Tony Pigott (Global CEO, EthosJWT)
• Mr. Richard Hunt (Founder, Registrra - Czech Republic)
• Mrs. Mihaela Ungar (President, Romanian Advertising Counsel)
• Mr. Joseph Ghossoub (President, IAA Worldwide)
• Mr. Erich Buxbaum (President, IAA Europe)
• Mrs. Carla Michelotti (IAA VP Government Affairs and Self Regulation, Executive Vice President - Leo Burnett Worldwide)

The organizers are still to receive confirmations for a number of 12 other senior executives and highly regarded professionals in the industry, whose name will be made public during the following weeks.

Confirming the already high interest around the IAA European Summit 2007, large international and national media organizations are supporting the communication around Europe of the summit (e.g. BBC World, Financial Times, inter-national-ist magazine, Pro TV, Pro FM, Info Pro, Ziarul Financiar, Media & Advertising, Business Magazin, Campaign, Business Week, Biz, Capital, etc...)

Extra Info:
IAA is a tri-party organization, a unique strategic partnership guarding the common interests of all marketing and communication disciplines - from clients, to advertising agencies and media representatives. It comprises all disciplines involved in the brand building and has a global spanning, with headquarters in 76 countries.

Contacts:
Diana Flutur - IAA Romania - Summit Director
Email: diana@odyssey-co.ro; Mobile: +40 722 209 030

Razvan Gavrilescu - IAA Romania - Summit Organizer
Email: razvan.gavrilescu@iaa.ro; Mobile: + 40 722 455 447

Press Info and Accreditations:
Anca Rancea - Summit Press Officer
Email: anca.rancea@iaa.ro, Mobile: + 40 748.038.833

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