Access point from Natiunile Unite Blvd. - Libertatii Blvd crossroads Access Entrance C1
Registration Day
17:30	Participants to pick up badges from the Registration Desk Important note: Please don’t forget to have the badge with you all the time, as the access within the Parliament Palace is under a strict security supervision!
18:00	Opening of ACT Exhibition
19:00	Welcome Drink (Tache Ionescu Hall)
20:00	Welcome Dinner (Unirii Hall)
	Official Opening - Welcome Speeches • Mr. Joseph Ghossoub (IAA Chairman and World President) • Mr. Felix Tataru (President, IAA Romanian Chapter)

9:30 - 13:30	Section A - Communication Planning & Research
	"Inspiring Excellence in Communication" Mr. Joseph Ghossoub (IAA Chairman and World President)
	"An Introduction of the Day - Where is the Communication Planning Going" Mrs. Deborah Malone (Publisher, Inter national ist magazine)
	"Making Communication Planning Real" Mr. Charles Stopford (Global Media Director, Unilever)
	"Innovation in a Changing Media Landscape" Mr. Peter Slaughter (Advertisement Production and Operations Director, Financial Times)
	"Ambient Media - New-Fashioned Ways to Communicate to Oversaturated Consumers" Mrs. Daniela Krautsack (Managing Director, Magic Moments / a MediaCom Unit)
	"For Better or for Worse - Relationships that work" Mr. Lakish Hatalkar (Integrated Communication – Procter & Gamble CEEMEA)
	"The Challenges and Opportunities for Marketers as Their Audiences Refer to Digital Content" Mr. Steve Garton (Global Head of Media, Synovate)
	"Creativity. Differentiator and Enhancer of Today's Business. (The importance of Cannes Lions Festival for the Industry of Marketing and Communication)" Mr. Philip Thomas (CEO, Cannes Lions International Advertising Festival)
14:30 - 18:30	Section B - Legislation and Self Regulation
	"The Advantages of Well Established Self Regulation Systems" Mr. Donato Chiarini (Ambassador, Head of European Commission Representation in Romania)
	"Self-Regulation - The Most Effective Tool for a Responsible Commercial Communication" Mr. Jean Pierre Teyssier (Chairman of European Advertising Standards Alliance)
	"How does the Communication Industry Face the Challenges of Responsibility?" Mr. Jacques Bille, (IAA Vice President. European Union Affairs)
	"Pre-Production Advice for Advertising - Why and How" Mr. Kristoffer Hammer, (Editorial Standards Manager, Broadcast Advertising Clearance Centre, UK)
	"Code-Based Self Regulation: Challenges and Paths Forward" Mr. Davis Hodge (Rapporteur for the International Chamber of Commerce Task Force on Marketing and Advertising Self-Regulation)
Panel discussions	"What the Industry has to do for a Viable Self Regulation System?" • Panel Moderator: Mr. Jacques Bille, (IAA Vice President. European Union Affairs) • Mrs. Mihaela Ungar (President, Romanian Advertising Council) • Mr. Rasvan Popescu (President, Romanian National Audiovisual Council) • Mr. Davis Hodge (Rapporteur for the International Chamber of Commerce Task Force on Marketing and Advertising Self-Regulation) • Mr. Kristoffer Hammer, (Editorial Standards Manager, Broadcast Advertising Clearance Centre, UK)

9:30 - 13:30	Section C - Corporate Social Responsibility
	"Integrating Social, Economic and Environmental Challenges into Brand Innovation" Mr. Santiago Gowland (Global Director of CSR, Unilever)
	"Innovative and Creative Social Strategies as a Means of Differentiation and Competitive Advantage" Mr. Tony Pigott (Global CEO, Ethos JWT)
	"The Key Role of Communications in Responding to Global Environmental Challenges" Ms. Solange Montillaud Joyel (Project Director, United Nations Environment Program)
	"What Role Brands Can Play in Creating a Sustainable World?" Mrs. Diana Verde Nieto (Founder, Clownfish)
	"Ethics & Economics" Mr. Wally Olins (The Branding Guru)
Panel discussions	"Responsibility, a new Marketing Attribute?" • Panel Moderator: Mrs. Tanya Beckett (Presenter, World Business Report, BBC World) • Mrs. Diana Verde Nieto (Founder, Clownfish) • Mr. Anthony Kleanthous (Strategic Advisor, WWF) • Mrs. Karin Laljani (Senior Vice President Marketing, Interface Flor) • Mr. Tony Pigott (Global CEO, Ethos JWT) • Mr. Richard Hunt (Founder, AAR - Czech Republic)
	"IAA CSR Road Map" Mr. Michael Lee (Executive Director, IAA Worldwide)